CreditCard Optimisation Ltd is headed up by Paul Peachey whose 30 year career has been devoted to International Marketing. New Product Development ; New Technology Integration and Database Marketing.

Formerly Marketing Vice President at a major card company, his experience covers the full spectrum of marketing functions in the multinational corporate environment with particular expertise in:

• Introducing innovative Joint Marketing Activities with International Airlines, Hotels, Car Rental Companies and Major Retailers - to create quantifiable profit gains from competing marketing strategies.
  
  
• Use of Smart Card Technologies to generate affinity marketing opportunities with new profiling and differentiation techniques designed to complement mainstream database marketing activities.
  
  
• Harnessing available resources and new technologies to promote creative New Product Development, focused on maintaining market leadership and increased penetration in a highly competitive marketplace.
  
  
• Establishing major internal Customer Servicing departments with specialist knowledge to identify, develop, promote and handle key client needs.
  
  
• Developing niche-marketing techniques to optimize new lines of communication for true marketing profitability gains and cost-effectiveness.