CreditCard Optimisation Ltd is headed up by Paul Peachey whose 30 year career has been devoted to International Marketing. New Product Development ; New Technology Integration and Database Marketing.

Formerly Marketing Vice President at American Express, his experience covers the full spectrum of marketing functions in the multinational corporate environment with particular expertise in:

• Introducing innovative Joint Marketing Activities with International Airlines, Hotels, Car Rental Companies and Major Retailers - to create quantifiable profit gains from competing marketing strategies.
  
  
• Use of Smart Card Technologies to generate affinity marketing opportunities with new profiling and differentiation techniques designed to complement mainstream database marketing activities.
  
  
• Harnessing available resources and new technologies to promote creative New Product Development, focused on maintaining market leadership and increased penetration in a highly competitive marketplace.
  
  
• Establishing major internal Customer Servicing departments with specialist knowledge to identify, develop, promote and handle key client needs.
  
  
• Developing niche-marketing techniques to optimize new lines of communication for true marketing profitability gains and cost-effectiveness.